MK Edit organizes prompts the way editors actually work: a strong creative brief, guardrails that prevent
uncanny output, and a second-pass checklist for mobile viewing. Use viral stacks for always-on trends and
festival stacks when calendars force a theme.
Viral prompts
Viral prompts should specify camera grammar, lighting size, and the single emotional beat you want viewers to
feel in the first second. Avoid vague words like “cinematic” unless you pair them with concrete references:
anamorphic flare behavior, shutter angle, grain structure, and how highlights roll off skin or paint.
For photo trends—miniature portraits, chibi stylization, doodle lines, or soft glam—start from a neutral plate:
correct white balance and perspective first, then ask the model for stylization in a separate pass so you can
blend in your editor of choice.
Festival content fails when everything becomes neon and glitter. Better festival prompts anchor color to a
palette derived from real materials—paper lanterns, pigment powder, brass lamps, or fabric dyes—and tie
typography to a single era so the layout feels designed, not downloaded.
When you generate copy and shot ideas together, ask for three variants: a family-safe version, a premium brand
version, and a creator-fast version with lower prop count. That keeps campaigns adaptable without rewriting
from zero.
Festival brief (copy and edit names/dates):
“You are a creative director. Propose a 6-frame Instagram carousel for [Festival name] in [City]. Constraints:
authentic cultural respect notes [insert], palette from traditional materials not neon defaults, one display
font + one text font, each slide has one focal subject, final slide CTA to [link]. Output: slide-by-slide
composition, caption set, and alt text.”
